GoBean’s active ingredient is WGCP™, a patented process of organic whole raw coffee beans (NOT an extract!). WGCP™ is a whole food, and delivers organic caffeine slowly along with five essential acids and micronutrients through the fiber of the raw coffee beans. This is the key difference between GoBean™ (WGCP™) and every other caffeinated product out there. Traditional caffeine makes people feel jittery, wired, then exhausted. WGCP™ makes people feel euphoric and motivated.